The Wicklow Brewery
The Wicklow Brewery is the bar that ran out of beer. One time in 2015 demand for the brewery’s five beers – St Kevin’s Red; Wicklow Helles; WB-40, Wicklow IPA and Wicklow Weiss – was so great that the barrels ran dry. It’s a great story, and it shows that the Wicklow Brewery is giving beer lovers exactly what they want, in exactly the sort of place they want it.
Critically, owners Leigh and Ashley Williams are determined to keep everything local, so these beers won’t be seen beyond Wicklow and Dublin. It’s a dramatic move – conventional thinking says craft brewers must continually expand their market – but the thinking is that drinking Wicklow Brewery beers should mean visiting the bar and brewery in Redcross, sampling the beers, taking a tour, having something nice to eat, enjoying some music, doing some dancing, buying the t-shirt and having what is, in effect, a beer pilgrimage.
Well, that’s the sort of pilgrimage we are well up for in 2016, so organise a driver and let’s start with the Wicklow Helles and take it from there. The Wicklow Brewery is a visionary venture, and already an award winner, and we suspect their iconoclastic approach is going to pay dividends for Redcross, for Wicklow, and for Irish craft beer. Win, win and win again.
For reservations in the Wicklow Brewery Bistro call 087 6683216 or email firstname.lastname@example.org
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