When Mags and Ger Kirwan launched their Goatsbridge Irish Trout Caviar, Mrs Kirwan explained her modus operandi to Ronan McGreevy of The Irish Times: “Be brave when all around you are fearful”, Mrs Kirwan said, echoing the sagely Warren Buffet, and explaining the seemingly bonkers idea of launching a unique, expensive, trout caviar at a time of unprecedented recession. Is Goatsbridge trout caviar the right product at the right time? There is no doubt about it: Goatsbridge is going to become an iconic Irish artisan food, like Milleens cheese, or O'Hara's stout, or Clonakilty Black Pudding, the food that broke the mould. You will remember the first time you ate it, and where you were, and who served it to you, and who was with you, a food that acts as a portal to the memory of pleasure.
See www.lifeskills.ie for our recipe for Goatsbridge Trout Caviar with Dandelion Vodka - and please do comment with your own ideas for how it could be used.